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Photo of Won J You

WON J. YOU

Rebel
Entrepreneur
Disruptor
Designer

My passion is creating meaningful products for the world that solves real problems, delights users and exceeds expectations.
CREATING MY
OWN PATH
D
o
n
o
t
f
o
l
l
o
w
w
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t
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p
a
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m
a
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a
d
 
G
o
i
n
s
t
e
a
d
w
h
e
r
e
t
h
e
r
e
i
s
n
o
p
a
t
h
a
n
d
l
e
a
v
e
a
t
r
a
i
l
.
Ralph Waldo Emerson

I’m an independent designer, who fell in love with the web over 20 years ago. My career has taken many turns, as I have tried to live authentically and find happiness and fulfillment. I’ve been a consultant, a teacher, a leader, an owner, a mentor, and entrepreneur.

Won at a glass board.

I’ve worked on projects for iconic brands such as Porsche, American Express, Intel, and I’ve garnered some recognition for my work along the way.  But mostly, my passion for design and technology has remained the same. I enjoy using the power of design to tackle challenging business problems, and I continue to ply my craft through my design studio.  

Challenger of
conventional
wisdom
Won working on a laptop

Perhaps, most importantly, I am energized by educating and mentoring the next generation of designers and creative professionals. Outside of design, I enjoy watching movies, playing bullet chess, and riding my motorcycle.

Won at a whiteboard with another designer
Picture of motorcycle

BELIEFS

My Values
Live by Principles
These values and principles drive everything that I do.
L
o
v
e
w
h
a
t
y
o
u
d
o

I believe in having passion for one’s work. People can tell when something is made with love, care and attention. If you’re not proud of your work, then why do
it.

N
e
v
e
r
s
t
o
p
l
e
a
r
n
i
n
g

When we stop learning, we stop growing. Embrace curiosity as it is the best way to stay engaged and to keep your mind young.

S
p
e
a
k
t
h
e
t
r
u
t
h

I believe it’s far better to be honest than to be indirect and kind. Sometimes the hard truths must be spoken, and I always strive to say what I mean. When
you're honest, it breeds trust and creates clarity in communication with others.

s
h
o
w
,
d
o
n
t
t
e
l
l

I’ve found that showing is almost always better than telling. Showing stakeholders a prototype is far more powerful than a slide full of promises. I have always
had a bias for action, and making and demonstrating are my way of storytelling.

L
e
a
d
b
y
e
x
a
m
p
l
e

I strive to be a leader who models and embodies the qualities and behaviors they wish to see in others. Actions speak louder than words.

Kam - water; the abysmal; incorporating all obstacles into its path.
W
o
r
k
s
m
a
r
t
e
r
,
n
o
t
h
a
r
d
e
r

I am results-oriented, not effort-focused. Effort is important, but if you can get to the same results more efficiently, then at the end of day, that’s better. Finding
ways to maximize output through scale and leverage is key to growing and succeeding in business and in life.

Experience You Can Trust

— 20+ years of client work

Over my career,  I have been fortunate enough to work for some amazing brands and teams across many industries. These are a few of the companies that I’ve had the pleasure to do work for.

01
 / 
04
Kurt Merriweather
VP, Strategy & Transformation at Walk West
Galen Crout
Shopify
Eli Gratz
Head of Growth at Balance
Aaron Fazulak
Co-Founder, Spire Brand Ventures
Kurt Merriweather
VP, Strategy & Transformation at Walk West
Galen Crout
Shopify
Eli Gratz
Head of Growth at Balance
Aaron Fazulak
Co-Founder, Spire Brand Ventures
Kurt Merriweather
VP, Strategy & Transformation at Walk West
Galen Crout
Shopify
Eli Gratz
Head of Growth at Balance
Aaron Fazulak
Co-Founder, Spire Brand Ventures
Testimonials

W
o
n
w
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.
.
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.

Kurt Merriweather
VP, Strategy & Transformation at Walk West

"
W
o
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k
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g
w
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t
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Shopify

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Eli Gratz
Head of Growth at Balance

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Aaron Fazulak
Co-Founder, Spire Brand Ventures