- John Doessel (CW)
- Sangbum Kim (AD)
- Won J. You (UX)
- Experience Design
- Interaction Design
- UX Strategy
Creating a Site that Moves as Fast as the Sportscar Itself
The goal of the campaign was to create a sense of urgency to drive consideration and purchase intent for the 911 and 718 sports car models.
The website would be the go-to destination for all online media and would serve as a dedicated content hub for campaign films and specs for the featured models.
Aspiring Sporty Car Drivers
Sharing the Thrill of Owning a Porsche
As part of the campaign, a series of films captured the real-life excitement of first-time Porsche owners fulfilling their dreams.
The campaign then invited other Porsche owners to share their first-time moments through social media and tag it. All tagged content was aggregated on the microsite.
Reducing User Friction
During the course of this project, I created sitemaps, wireframes, rapid prototypes, and annotations for the site to improve the development hand-off.
Iconic Design Language
When developing the microsite, we used Porsche’s iconic profile silhouette. From header to footer, every model is introduced in profile with looping environmental backgrounds to create a unique mood based on the driving dynamics of each car.